A quick technical SEO audit helps you identify issues that affect your website’s visibility, speed, and user experience—especially if your site supports lead generation tools like cold email automation. By focusing on the essentials, you can efficiently spot problems and improve overall performance. Here’s a fast, step-by-step approach to auditing your website’s technical SEO.
Check Website Crawling and Indexing
Start by using Google Search Console to check how your website is crawled and indexed. Review the Coverage Report for errors like “404 not found” or “server errors.” Use the URL Inspection Tool to test how Google views specific pages. Make sure important pages are indexed and unnecessary ones, like tag or archive pages, are excluded using a proper robots.txt file or noindex tag.
Test Website Speed and Performance
Page speed is a major ranking factor. Run your site through Google PageSpeed Insights or GTmetrix to identify what’s slowing it down. Focus on optimizing large images, minimizing CSS and JavaScript, and enabling browser caching. A faster website improves both rankings and user experience, especially on mobile devices.
Ensure Mobile-Friendliness
With mobile-first indexing, Google primarily uses the mobile version of your website for ranking. Test your site with Google’s Mobile-Friendly Test to see how it performs on smartphones and tablets. Make sure buttons are easy to tap, text is readable, and content fits within the screen width.
Fix Broken Links and Redirects
Broken links can harm your SEO and user trust. Use tools like Screaming Frog or Ahrefs to find broken internal and external links. Replace or remove them, and check that all redirects (301s) point to the correct destination. Avoid redirect chains or loops that slow down crawling.
Review Site Structure and XML Sitemap
A clear site structure helps search engines understand your content hierarchy. Ensure your XML sitemap includes only canonical, indexable URLs and submit it to Google Search Console. Keep your URL structure simple, descriptive, and consistent.
A fast technical SEO audit doesn’t need to be complicated. Focus on these key areas, fix major issues, and your website will be better positioned for higher rankings and better user experience.
This post was written by a professional at Moon SEO. Moon SEO is a cutting-edge AI Agents for SEO and Marketing software designed to help businesses dominate the local map rankings for their target services. Our intelligent platform uses advanced algorithms to optimize your online presence, ensuring your business appears at the top of Google Maps and local search results.
